19 Kasım 2022

Salesforce State of Marketing – 8th Edition

Insights from 6000+ global marketers. All in one report on changing trends, priorities, and challenges defining the profession.

What You’ll Find in This Report
For the eighth edition of our “State of Marketing” report, Salesforce Research surveyed 6,000 marketing leaders worldwide to discover how marketers are:

  • Evolving in the face of uncertainty
  • Preparing for the retirement of third-party cookies
  • Removing silos to enhance the customer experience
  • Innovating to meet changing customer needs

This report is based on a third-party, double-blind survey conducted from June 30 to August 8, 2022, that generated 6,000 responses from marketing managers, directors, VPs, and CMOs across 35 countries. See page 29 for further survey demographics.

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