Insights from 15,000+ consumers and business buyers worldwide on unprecedented shifts in customer expectations and behavior
For the fourth edition of the “State of the Connected Customer” report, Salesforce Research surveyed 12,000 consumers and 3,600 business buyers worldwide to consider:
• How customer expectations and behaviors are transforming amid ongoing crises
• Which criteria customers use to evaluate brands in an increasingly online world
• Whether the rapid and extensive shift to digital will impact customer expectations in the long term
• Why and how customers are holding companies to account in new and unprecedented ways
This report is a great source of information for new customer expectations and digital first approaches.
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