We call the entire process from the initial contact of the customer with a brand to the end of the […]
Retail, a sector that has always been in direct contact with the consumer, stands at a key point in the supply chain. Consumers from different segments have access to a wide range of products and services thanks to the retail sector. At this point, retail is very closely related to almost all sectors in the business world.
Good relationship in marketing is an increasingly popular term in today’s modern marketing strategy. Good relationship marketing addresses the closeness of the relationships with customers and it is concerned with whether the relationship is sustainable or not. In a competitive and developing marketing environment created by the producers with similar products, the marketing relationship also becomes important since the quality is also increasing.