20 December 2022

Dreamforce 2022

What can you learn from the Dreamforce 2022 Event to improve your Sales Success?

With Dreamforce 2022, businesses can learn new ways to improve sales success. Customer data is also important in a increasingly digitized and interconnected world. Data without links prevents different departments from reaching the information they need in the long term and providing customers with the services they need.

When you think that the future of sales is growing efficiently, it’s important to see how technology and people work together. Let’s look at what you can do with your business processes using technology-assisted applications such as automation, artificial intelligence, and real-time data.

Customize Your Coverage Using Real-Time Data

Companies use different software to manage their customers’ data. It is possible to talk about software that several departments use as partners, as well as software that may be different for each department. However, a lack of consistency in the software used in the company can lead to serious problems, especially when it comes to data and information sharing.

For companies where interdepartmental cooperation is vital, it is vital that customer data is kept at one point and that data is available to all relevant departments. In many cases, data for the company is independent of each other. In addition, it may not be possible to access data in real-time. With Sales Cloud Genie, data can be accessed in one place and in real-time.

Utilize the Power of Artificial Intelligence for Identifying Problems

There was an exchange of ideas about why a sale that was about to be completed during Dreamforce 2022 was hijacked at the last minute. In fact, some of the things that the customer has said during the sales conversations can give us a hint that the sale will not be completed. However, in many cases, these words or groups of words may be distracted by the person or team who has made the sales call. At this point, it can be identified by utilizing artificial intelligence and examining customer data without any potential problems.

Changes in the communication line with the customer with the Einstein Forecast module can be tracked in real-time. It is also possible to estimate the total amount of sales based on the data from the sales team. In addition, the sales team can fill out the sales quota given for that period, based on estimates from this module. All this will help the sales team review their strategy and, where necessary, correct the sales strategy.

Automate Repetitive Tasks

One of the most highlighted topics in Dreamforce 2022 was the automation of repetitive tasks. Often repetitive tasks are tasks that take the team’s time and need to be done almost every day. At this point, it is possible to automate processes that require manual data entry, such as marking meeting dates on the calendar.

With the integration offered by Salesforce, processes such as sending a mass email to the most recent customer list, pulling customer data, and supporting sales teams can be automated. Automating repetitive processes will provide significant business productivity benefits when viewed in the long term.

Improve Customers’ Interaction With New Purchasing Channels

Customers are now turning to digital buying channels instead of traditional buying channels. Instead of running all sales processes with a sales team, a process that customers can experience on their own, such as an online store, can help boost your sales success in the long term.

Opening new sales channels for customers who don’t have time to talk to the sales representative, but want to buy the product you are offering, can help you increase your turnover and support customer satisfaction. You can also manage your purchasing processes by talking through slack instead of meeting with distributors face to face. All of this will help you improve your sales success.

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