API FoilMakers, UK and Europe-based Foil Manufacturer, Completes its Smart Customer Journey with Salesforce Marketing Cloud

“I think all businesses need a CRM system and Salesforce is pretty much one of the best in the market. Working with INSPARK has been really easy.”

Phil Clarkson – API Foilmakers Commercial Manager



API Foilmakers


Salesforce Marketing Cloud

API Foilmakers, the world’s leading foil manufacturer, implemented the Salesforce Marketing Cloud CRM system with INSPARK, with which it can manage work flow processes and communicate flawlessly with their customers.

API Foilmakers, which has been producing hot and cold foils for over 200 years, exports its products all over the world with its global service centers and distributor network. Prioritizing customer satisfaction, the company needed a CRM system that enabled them to respond instantly to customer requests and maintain flawless communication and meet the Salesforce Marketing Cloud.

Api Foilmakers ile iş birliğimizde neler başardık?

  • Usage of MC increased dramatically.
  • Sales Cloud & Marketing Cloud has been synced.
  • Structured the data model for Marketing Cloud.
  • Formed Newsletter journeys for more than 3 Languages.
  • Design Web-to-Lead Forms.
  • Delivered training on Marketing Cloud and the use of Data Extensions.

Martha Tod Full Circle Graphics – Director

“When we watched the demo presented with the options that were in Salesforce marketing Cloud that the alignment that was presented was absolutely fantastic.”

Why API Foilmakers Decided to Go with Salesforce?

API Foilmakers wanted to seamlessly advance customer communication and workflow processes. And the company discovered the Salesforce Marketing Cloud, where it can manage all processes from a single platform with fast integration. In today’s world of rapid change and transformation, API Foilmakers rely on the INSPARK experience to integrate and consult a powerful and capable CRM system.

“The support from INSPARK has been absolutely fantastic. We had online sessions, we had videos, we have had supporting Word documents and we have had so much support along the way has been incredible. We would not be in the position, we are now without the support of INSPARK all the way along.”
Martha Tod Full Circle Graphics – Director

With the changing consumer behaviors during the pandemic period, the dynamics of marketing are also changing. In this period when it is difficult to meet with customers face to face, technology gains importance. With new communication and interaction models, it is possible to put customer requests into data and maximize sales performance with customized marketing campaigns. Salesforce Marketing Cloud offers all the opportunities that are important for marketing and sales on a single platform.

API Foilmakers’ Transformation Journey with the INSPARK Experience

API Foilmakers had a pleasant process with the support and solutions provided by INSPARK throughout the project. After the successful and harmonious project, API Foilmakers Commercial Manager Phil Clarkson said that he was very satisfied with the process and wanted to work with INSPARK for different projects.

“I can only thank INSPARK for everything they have done. We would definitely like to work with them again. We are already talking with them about another Project. I see that as we start to grow our system which we definitely will need to grow our Salesforce system and also our marketing cloud system and INSPARK will help us to do, I am sure.”
Phil Clarkson Commercial Manager

To watch the details of the pleasant journey, you can access the INSPARK and API Foilmakers Success Story video from the link below.

About API Foilmakers

API Foilmakers is a UK based European manufacturer of hot stamping foils and cold stamping foils (metallic and pigment).

The company was founded in London in 1783 and has been producing print media, products and packaging for over 200 years!

They are a UK manufacturer with wholly owned sales, service, stock and distribution companies strategically located across Europe and an Export department headquartered in Scotland with global reach. We also work with some selected distribution partners worldwide.

What is Salesforce?

Salesforce is the world’s #1 customer relationship management (CRM) platform. We help your marketing, sales, commerce, service and IT teams work as one from anywhere — so you can keep your customers happy everywhere.

Salesforce unites your marketing, sales, commerce, service, and IT teams from anywhere with Customer 360 — one integrated CRM platform that powers our entire suite of connected apps. With Customer 360, you can focus your employees on what’s important right now: stabilising your business, reopening, and getting back to delivering exceptional customer experiences.

While integrating Salesforce into your business processes, you can get faster results by working with the right partner, and you can easily focus on your business and what Salesforce will add to your business. As a Salesforce Partner since 2007, INSPARK is the most experienced Salesforce business partner in its region with more than 800 projects, more than 50 thousand user implementations and the service it provides to millions of customers.

Get in touch