19 August 2021

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Is Digital 360 worth the hype?

The short answer is “absolutely.”

At INSPARK, we’ve been in the Salesforce ecosystem for over 15 years and currently service more than 500 customers across 20 countries. With every project we implement, the customer is always at the center of the discussion. That’s why Digital 360 is so important to us. It allows businesses to connect with their customers on the platforms they prefer, and the way they want. When companies have the capability to understand each individual consumer, they are able to deliver a perfect experience to them.

Gartner has stated that any digital vision without the customer is not a proper vision. We couldn’t agree more.

Companies are collecting a lot of data from more sources than ever, including external sources like social media and IOT devices. While robust data is a good thing, we believe it’s a big mistake to see your customers as numbers and not individuals. Digital 360 allows companies to know their customers individually by bringing together all their data in a way that makes it possible to gain meaningful demographic and behavioral insights.

Digital 360 keeps your company competitive, accessible, and desirable. It means you can market, sell, and engage your audience anytime, anywhere. Of course, any good solution must be scalable. This is an area where Digital 360 excels by easily integrating with other systems and bringing the power of AI to analyze huge amounts of data. For example, one of our clients has over 30,000,000 online customers. Using the tools found in Digital 360, they’re able to deliver a personalized experience to each one of them.

Here are three exceptionally important aspects that are responsible for the success of Digital 360 users:

It’s driven by data.
By integrating your commerce systems, marketing technology, service portals, and
social media together on a cloud-based platform, you can effectively create a more
educated strategy.

It’s obsessed with customers.
After compiling and organizing all of your data, you’ll be able to create personalized
experiences for everyone, essentially giving you the power to please every customer.

It’s future-proof.
Instead of a standard software update, Digital 360 is designed as an evolving technology
in itself. In other words, everyone and everything else adapts to Digital 360, as it’s
become the industry standard of making companies (and technologies) absolutely agile.

Digital 360 can be an essential tool for building customer loyalty by helping companies move from segmentation to personalization in their marketing strategies. That means, you can stop sending mass messages to large buckets of consumers, who may or may not find them relevant. Digital 360 allows you to craft campaigns based on more personalized data, like past purchases, communication preferences, messages customers have responded to in the past, and more. Marketing becomes useful information rather than distracting noise for customers. Which means they feel more valued and respected.

At INSPARK, we believe that creating a great experience is more important than ever for businesses of all kinds. We like the fact that Digital 360 not only provides huge value to our clients but also to their customers.

By Serdar Susuz, CEO INSPARK

In 2003, I was looking for an easier way to help people manage their businesses more effectively so they could spend more time on their personal lives. I came across a small cloud computing company in the US called The idea behind the solution was revolutionary. So I led Salesforce in expanding their operations to Turkey. I also became their first partner in the country.

Today, I’m proud to be a leader at INSPARK, a company that’s been involved with some of Salesforce’s largest and highest profile customers in Turkey. We help companies to better engage with customers, partners and employees in industries like pharmaceuticals, retail, insurance, technology, logistics, and automotive.


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