Insights from 14,300 consumers and business buyers on how AI, digital transformation, and macroeconomic trends are changing customer engagement.
For the sixth edition of the “State of the Connected Customer” report, Salesforce surveyed 11,000 consumers and 3,300 business buyers worldwide to discover:
• How economic shifts have reshaped customer expectations and behaviors
• The changing ways that customers engage with companies across the buying lifecycle
• Customer sentiments around new technologies like generative artificial intelligence (AI) Due to rounding, not all percentage totals in this report equal 100%. All comparison calculations are made from total numbers (not rounded numbers).
This report is a great source of information for new customer expectations and discovering new trends and technologies.
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