{"id":29631,"date":"2023-04-03T15:02:00","date_gmt":"2023-04-03T12:02:00","guid":{"rendered":"https:\/\/www.inspark.com\/?p=29631"},"modified":"2023-04-05T15:27:57","modified_gmt":"2023-04-05T12:27:57","slug":"organizations-see-nearly-300-return-on-investment-with-salesforce-marketing-cloud-research-reveals","status":"publish","type":"post","link":"https:\/\/www.inspark.com\/en\/organizations-see-nearly-300-return-on-investment-with-salesforce-marketing-cloud-research-reveals","title":{"rendered":"Organizations See Nearly 300% Return on Investment with Salesforce Marketing Cloud, Research Reveals"},"content":{"rendered":"[vc_row rt_row_background_width=&#8221;default&#8221; rt_row_style=&#8221;default-style&#8221; rt_row_borders=&#8221;&#8221; rt_row_paddings=&#8221;true&#8221; rt_bg_effect=&#8221;classic&#8221; rt_bg_image_repeat=&#8221;repeat&#8221; rt_bg_size=&#8221;cover&#8221; rt_bg_position=&#8221;right top&#8221; rt_bg_attachment=&#8221;scroll&#8221; rt_bg_video_format=&#8221;self-hosted&#8221;][vc_column rt_wrp_col_paddings=&#8221;false&#8221; rt_border_top=&#8221;&#8221; rt_border_bottom=&#8221;&#8221; rt_border_left=&#8221;&#8221; rt_border_right=&#8221;&#8221; rt_border_top_mobile=&#8221;&#8221; rt_border_bottom_mobile=&#8221;&#8221; rt_border_left_mobile=&#8221;&#8221; rt_border_right_mobile=&#8221;&#8221; rt_bg_image_repeat=&#8221;repeat&#8221; rt_bg_size=&#8221;auto auto&#8221; rt_bg_position=&#8221;right top&#8221; rt_bg_attachment=&#8221;scroll&#8221;][vc_single_image image=&#8221;29635&#8243; img_size=&#8221;445&#215;283&#8243;][vc_column_text]<span style=\"font-weight: 400;\">Salesforce today announced the results of the\u00a0Total Economic Impact\u2122of Salesforce Marketing Cloud study\u00b9 conducted by Forrester Consulting, which interviewed five customers at organizations using Marketing Cloud to evaluate cost savings and business benefits.<\/span><\/p>\n<p><b>Why it matters:\u00a0<\/b><span style=\"font-weight: 400;\">With economic uncertainty creating tighter budgets and headcount shortages,\u00a0marketers are under pressure\u00a0to increase efficiency, boost sales, and lower costs while continuing to meet customers\u2019\u00a0increasing digital-first expectations.\u00a0<\/span><\/p>\n<p><b>Driving the news<\/b><span style=\"font-weight: 400;\">: In the study, Forrester found that a composite of the results from the five organizations using\u00a0Salesforce Marketing Cloud\u00a0yielded a return on investment (ROI) of 299% over a three-year period. Forrester also found that Marketing Cloud:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Drove more than $5 million in increased incremental revenue across channels.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Raised site conversion rates by 60% in year three.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increased average order value by 35% in year three.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Saved 60% of time building and running marketing campaigns.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reduced post campaign reporting efforts by 90%.<\/span><\/li>\n<\/ul>\n<p><b>What they\u2019re saying<\/b><span style=\"font-weight: 400;\">: \u201cAfter the investment in Marketing Cloud, the interviewees gained the ability to capture, analyze, and act on higher quality insights more quickly. This improved the efficiency and effectiveness of marketing campaigns, enabling marketers to create more powerful and targeted digital experiences for engaged customers,\u201d explained the Forrester study.<\/span><\/p>\n<p><b>The customer perspective<\/b><span style=\"font-weight: 400;\">: \u201cWe\u2019re able to do more, better, and iterate much faster because of the systems in Marketing Cloud,\u201d said the director of marketing operations at a digital marketing company who was interviewed for the study.<\/span><\/p>\n<p><b>The Salesforce perspective:\u00a0<\/b><span style=\"font-weight: 400;\">\u201cMarketers everywhere are looking to technology for ways to lower costs, speed time to value, reduce complexity, and drive long-term value for their business,\u201d said Bobby Jania, SVP, Marketing Cloud, Salesforce.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201cWe believe Forrester\u2019s study showcases how Marketing Cloud can help companies improve efficiency, increase effectiveness with personalized customer experiences, and deliver success now,\u201d Jania continued.<\/span><\/li>\n<\/ul>\n<p><b>Zoom out:<\/b><span style=\"font-weight: 400;\">\u00a0\u201cBy conferring operational efficiencies and boosting marketing effectiveness, [Salesforce Marketing Cloud] can help organizations efficiently grow revenues, reduce costs, and drive personalized customer value for business and consumer facing organizations,\u201d the Forrester study stated.<\/span><\/p>\n<p><b>Fast facts:\u00a0<\/b><span style=\"font-weight: 400;\">Salesforce Marketing Cloud is a leading digital marketing solution that helps companies make every moment count with real-time data.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Companies like\u00a0Casey\u2019s\u00a0and\u00a0L\u2019Or\u00e9al\u00a0are using Marketing Cloud to achieve faster time to value and increase efficiency.\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><em>Blog sourced from Salesforce.<\/em>[\/vc_column_text][\/vc_column][\/vc_row][vc_row rt_row_background_width=&#8221;default&#8221; rt_row_style=&#8221;default-style&#8221; rt_row_borders=&#8221;&#8221; rt_row_paddings=&#8221;true&#8221; rt_bg_effect=&#8221;classic&#8221; rt_bg_image_repeat=&#8221;repeat&#8221; rt_bg_size=&#8221;cover&#8221; rt_bg_position=&#8221;right top&#8221; rt_bg_attachment=&#8221;scroll&#8221; rt_bg_video_format=&#8221;self-hosted&#8221;][vc_column rt_wrp_col_paddings=&#8221;false&#8221; rt_border_top=&#8221;&#8221; rt_border_bottom=&#8221;&#8221; rt_border_left=&#8221;&#8221; rt_border_right=&#8221;&#8221; rt_border_top_mobile=&#8221;&#8221; rt_border_bottom_mobile=&#8221;&#8221; rt_border_left_mobile=&#8221;&#8221; rt_border_right_mobile=&#8221;&#8221; rt_bg_image_repeat=&#8221;repeat&#8221; rt_bg_size=&#8221;auto auto&#8221; rt_bg_position=&#8221;right top&#8221; rt_bg_attachment=&#8221;scroll&#8221; rt_padding_top=&#8221;30px&#8221; rt_padding_bottom=&#8221;30px&#8221; rt_padding_left=&#8221;30px&#8221; rt_padding_right=&#8221;30px&#8221; rt_bg_color=&#8221;#0099df&#8221;][vc_column_text]\n<h4 style=\"color: #ffffff; text-align: left;\">Contact Us<\/h4>\n[\/vc_column_text][vc_column_text]<iframe loading=\"lazy\" id=\"sizetracker\" style=\"border: 0;\" src=\"https:\/\/www2.inspark.com\/l\/342241\/2023-03-22\/579ltb\" width=\"100%\" height=\"750px\" frameborder=\"0\"><\/iframe><\/p>\n<p><script>\/\/ <![CDATA[ iFrameResize({log:false}) \/\/ ]]><\/script>[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row rt_row_background_width=&#8221;default&#8221; rt_row_style=&#8221;default-style&#8221; rt_row_borders=&#8221;&#8221; rt_row_paddings=&#8221;true&#8221; rt_bg_effect=&#8221;classic&#8221; rt_bg_image_repeat=&#8221;repeat&#8221; rt_bg_size=&#8221;cover&#8221; rt_bg_position=&#8221;right top&#8221; rt_bg_attachment=&#8221;scroll&#8221; rt_bg_video_format=&#8221;self-hosted&#8221;][vc_column rt_wrp_col_paddings=&#8221;false&#8221; rt_border_top=&#8221;&#8221; rt_border_bottom=&#8221;&#8221; rt_border_left=&#8221;&#8221; rt_border_right=&#8221;&#8221; rt_border_top_mobile=&#8221;&#8221; rt_border_bottom_mobile=&#8221;&#8221; rt_border_left_mobile=&#8221;&#8221; [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":29635,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[575],"tags":[],"class_list":["post-29631","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-salesforce-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.9 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Organizations See Nearly 300% Return on Investment with Salesforce Marketing Cloud, Research 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