Since 2004, it has been collecting modern and contemporary art pieces with an international orientation, and protecting, documenting, and exhibiting them for art lovers.<\/p>\n
Istanbul Modern is in interaction with a wide audience, comprising visitors, education and social program participants, sponsors, and supporters. There was a desire to manage relations with this diverse audience and the museum management.[\/vc_column_text][vc_empty_space][vc_single_image image=”19007″ img_size=”full”][\/vc_column][\/vc_row][vc_row rt_row_background_width=”default” rt_row_style=”default-style” rt_row_borders=”” rt_row_paddings=”true” rt_bg_effect=”classic” rt_bg_image_repeat=”repeat” rt_bg_size=”cover” rt_bg_position=”right top” rt_bg_attachment=”scroll” rt_bg_video_format=”self-hosted”][vc_column rt_wrp_col_paddings=”false” rt_border_top=”” rt_border_bottom=”” rt_border_left=”” rt_border_right=”” rt_border_top_mobile=”” rt_border_bottom_mobile=”” rt_border_left_mobile=”” rt_border_right_mobile=”” rt_bg_image_repeat=”repeat” rt_bg_size=”auto auto” rt_bg_position=”right top” rt_bg_attachment=”scroll”][vc_column_text]Istanbul Modern opted for Salesforce CRM for its ease of use and the solutions that answer their needs. After implementation of the project in 2011, the museum began to use it both for relations management and operational processes.<\/p>\n
A single click provides access to reports and a dashboard for visitor statistics.<\/p>\n
It not only recorded the visitors, members, and supporters but also provided great advantages to the museum personnel in the management of relationships and processes between them and the museum.[\/vc_column_text][vc_empty_space][vc_single_image image=”19008″ img_size=”full” alignment=”center”][vc_empty_space][vc_column_text]\u201cIt is important for us to know the number of visitors to our museum; however, it was more important and meaningful for us to see the weeks when visitors showed more interest in a certain exhibit.<\/p>\n
We receive planning guidance in statistically reviewing and analyzing all our operations and interactions such as segmenting member categories and observing outside visitors\u2019 seasonal trends. It also allows us to notify groups about our events more effectively.\u201d<\/p>\n
Berna Erbilek, Chief Operating Officer, Istanbul Modern<\/em><\/strong><\/p>\n <\/p>\n <\/p>\n[\/vc_column_text][vc_empty_space][vc_column_text]Salesforce and INSPARK offer special solutions and services for non-profit organizations with limited financial resources. Istanbul Modern acquired a CRM system at a sustainable cost.[\/vc_column_text][\/vc_column][\/vc_row][vc_row rt_row_background_width=”default” rt_row_style=”default-style” rt_row_borders=”” rt_row_paddings=”true” rt_bg_effect=”classic” rt_bg_image_repeat=”repeat” rt_bg_size=”cover” rt_bg_position=”right top” rt_bg_attachment=”scroll” rt_bg_video_format=”self-hosted”][vc_column rt_wrp_col_paddings=”false” rt_border_top=”” rt_border_bottom=”” rt_border_left=”” rt_border_right=”” rt_border_top_mobile=”” rt_border_bottom_mobile=”” rt_border_left_mobile=”” rt_border_right_mobile=”” rt_bg_image_repeat=”repeat” rt_bg_size=”auto auto” rt_bg_position=”right top” rt_bg_attachment=”scroll”][vc_separator style=”style-4″][vc_empty_space height=”15px”][\/vc_column][\/vc_row][vc_row rt_row_background_width=”default” rt_row_style=”default-style” rt_row_borders=”” rt_row_paddings=”true” rt_bg_effect=”classic” rt_bg_image_repeat=”repeat” rt_bg_size=”cover” rt_bg_position=”right top” rt_bg_attachment=”scroll” rt_bg_video_format=”self-hosted” rt_padding_top=”0″][vc_column width=”1\/2″ rt_wrp_col_paddings=”false” rt_border_top=”” rt_border_bottom=”” rt_border_left=”” rt_border_right=”” rt_border_top_mobile=”” rt_border_bottom_mobile=”” rt_border_left_mobile=”” rt_border_right_mobile=”” rt_bg_image_repeat=”repeat” rt_bg_size=”auto auto” rt_bg_position=”right top” rt_bg_attachment=”scroll”][vc_column_text]Project:<\/strong>\u00a0CRM \u2013 Museum Management Project<\/p>\n Project Duration:<\/strong>\u00a02 Months<\/p>\n Corporate Software:<\/strong>\u00a0Salesforce.com<\/p>\n Project Year:<\/strong>\u00a02012[\/vc_column_text][\/vc_column][vc_column width=”1\/2″ rt_wrp_col_paddings=”false” rt_border_top=”” rt_border_bottom=”” rt_border_left=”” rt_border_right=”” rt_border_top_mobile=”” rt_border_bottom_mobile=”” rt_border_left_mobile=”” rt_border_right_mobile=”” rt_bg_image_repeat=”repeat” rt_bg_size=”auto auto” rt_bg_position=”right top” rt_bg_attachment=”scroll”][vc_column_text]Modules \/ Functions:<\/strong>\u00a0Sales Cloud, NGO Success Pack<\/p>\n Solution:<\/strong>\u00a0Museum Membership, Events, Education, Marketing, Sponsorship Management[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":" “The reason why we decided to work with INSPARK was the team’s understanding of our different make-up and their enthusiasm.”<\/p>\n G\u00fclcem Bayer Deniz, Director of Marketing, Istanbul Modern<\/p>\n","protected":false},"author":2,"featured_media":20529,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[405,475],"tags":[491,487,481,424,418,480],"class_list":["post-21423","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-success-story","category-ngo-non-profit","tag-crm-en","tag-customer-success-story","tag-istanbul-modern-en","tag-musteri-balari","tag-nonprofit","tag-salesforce-crm-en"],"yoast_head":"\n